商务英语综合教程(上册)
在哪儿买 · · · · · ·
简介 · · · · · ·
1.专业性强
2.选材实用
3.内容丰富
4.结构新颖
5.技能培养。
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目录 · · · · · ·
TEXT Advertising
SUPPLEMENTARY READING Sales Promotion
Unit2
TEXT WTO in Brief
SUPPLEMENTARY READING Greater Wealth of Nations
Unit3
TEXT IMF at a Glance
SUPPLEMENTARY READING Gold in the IMF
Unit4
TEXT Multinational corporations
SUPPLEMENTARY READING foreign direct investment-era of the multinationals
Unit5
TEXT world tourism organization
SUPPLEMENTARY READING travel with a travel agent
Unit6
TEXT imports and exports
SUPPLEMENTRAY READING prearations for export
Unit7
TEXT Methods of payment for imports and exports
SUPPLEMENTARY READING letters of credit
Unit8
TEXT The costs of economic growth
SUPPLEMENTARY READING asia chokes on growing pollution
Unit9
TEXT climate change-hot under the collar
SUPPLEMENTARY READING SUTAINABILLITY
Unit10
TEXT Advertising:it`s every where
SUPPLEMENTARY READING Magazine market
Unit11
TEXT The intellectual property rights&the internaional consumers`s day
SUPPLEMENTARY READING tRADEMARKS AND PATENTS
Unit12
TEXT Developing an intercultural training program
SUPPLEMENTARY READING Cultural stereotypes and misunderstandings
Unit13
TEXT Quality of service at mc donald`s
SUPPLEMENTARY READING Apple and ibm
Unit14
TEXT Insurance
SUPPLEMENTARY READING MARINE cargo insurance
Unit15
TEXT What kind of negltiations are you preparing for?
SUPPLEMENTARY READING AGUIDE TO SUCCESSFUL NEGOTIATIONS
Unit16
TEXT welcome to the wired world
SUPPLEMENTARY READING foreign banks eye online business
